Creating a Purposeful Brand:

How we created The Great Workplaces Company’s brand.

Pam first met Georgina at a networking event, and their connection was instant. Both had moved to Scotland from London, and their shared experiences and passions sparked a series of insightful discussions about work, life, and the universe.

From the outset, we delved deep into understanding Pam’s vision. The brand creation process began with defining the brand essence: growing great workplaces. This was followed by articulating the brand’s purpose: to create great workplaces. Pam’s mission, “to create the kind of places my children would be proud to work,” became a cornerstone of the brand’s identity. The promise to share Pam’s vast experience, expertise, and excitement for fostering purpose-minded cultures for current and future generations was also embedded into the brand’s DNA.

The logo for The Great Workplaces Company needed to embody elegance and purpose. Georgina drew inspiration from the world of haute couture, creating a design that exudes sophistication and professionalism. The logo also incorporates elements from Pam’s Purpose Prompts™ cards, which are used to facilitate meaningful conversations about purpose and engagement within companies. Additionally, the Scottish landscapes—both urban and natural—provided a rich source of inspiration, grounding the logo in a sense of place and authenticity.

Our graphic design work for The Great Workplaces Company was meticulous and thoughtful. Every element, from typography to imagery, was chosen to reflect integrity and mindfulness. The design needed to inspire trust and convey a sense of purpose. By integrating elements from the natural world—earth tones, stone textures, and floral motifs—the design evokes a feeling of being grounded and connected to nature. This not only aligns with Pam’s personal preferences but also symbolizes growth and nurturing, key themes in the company’s mission.